The JooVuu X is now 1 week away from launch. Yes 1 week. All those posts in forums explaining every detail, well you’re about to get to see it first hand. I know there are going to be lots of problems when the camera is released – that’s the most depressing thing. We still have problems with the camera now (though most have been fixed with the latest firmware according to our internal testing), and we know we’ll discover how to make the JooVuu X even better and we’ll get amazing feedback on what we can improve but the premise of launching is beyond frightening. I keep thinking of comparissons I can draw, waiting to find out if you got your dream job, asking your first girlfriend out, finally getting that toy in your cereal you wanted. But none of them do it justice, simply because there are very few things where you are opening yourself up for judgement and reviews on such a large scale.
Every second of every day I think about the JooVuu X. I think about the problems that will arise, what people will say, the price, the website, the brand, but above all, the sales. I thought that once that camera went to production and we were about 1 or 2 weeks away, it would be a bit calmer, the quiet before the storm, and I could have something that resembles a break, maybe take a day off as I know when the camera launches, it will be beyond busy. Sadly, that is not the case, it’s even tougher now than a month ago. Every problem is a heart stopper, and you suddenly start thinking…it’s going to be crap the camera, it’ll be panned, and everyone will hate it. It’s a mentality that is hard to shake. So if it is crap, and everyone hates it – I’m sorry, and be rest assured, we are working to get all the bugs fixed. If you love it, and the camera is great well – thank you very much! We’re working to get any bugs fixed and adding new features. But rather than turning this blog post into a pitty party I thought I would share what we have been doing.
- We launched our product video – https://www.youtube.com/watch?v=baUINhbqdzY (blog post to follow about the making of this).
- We’ve hit a bit of a delay with the battery – anyone who we said we will have a battery ready for them will get a battery sent to them the second we have them plus a free accessory to say sorry for this! However, the new battery is much better.
- We’ve changed capacitor suppliers – the new capacitor will be far superior in virtually every way.
- We’ve changed direction for the PC program and if it works it could pay off massively.
- We’ve modified the case design to help reduce the retention of heat
- We’ve modified the PCBA to help reduce power efficiency problems
- We’ve changed the bitrates to help increase reliability (we’ve decreased them to 20mbs but really pushed the image sensor so the quality is actually better than when it was 23mbs)
- We’ve fixed over 50 remaining bugs
- We’ve submitted the iOS app
- We’ve installed push notifications so now you’ll always know when new firmware is released as a notification (if turned on) will directly appear on your screen.
- We’ve almost finished the returns and ticket system for the website so everything is integrated and seamless. It should increase return efficiency by about 50% or more.
- We’ve had to cut one feature (parking mode) as we could not get it finished to a high enough standard in time
- We had a meeting with Ambarella about our ‘roadmap’ goals to get some information on how to implement them, plus helping us solve some bugs.
- We’ve liased with the two independent testing companies so they know exactly what they are testing. We’ve provided them with a sample so they can familiarize themselves with the camera before hand so they know exactly what they are testing.
- We’ve finished the design for the CPL filter
- We’re partway through the re-design of the waterproof case
We’ve also done a lot more, but I literally cannot remember.
The problem with getting to releasing something, is that you become astutely aware of how long it took you to release it and you know technology moves on. As such we have started development of our next product. It’s a weird place, being in the present but planning for a product that won’t be released for a while. We have no products out at the moment and as such our first product has to nail it. But at the same time, if we want to survive as a business we have to plan ahead. It’s these weird paradoxes that never occurred to me when starting this journey, it was ‘let’s get a camera released’ but as each week progresses you become aware of different hardware, or different aspects, of things you want to implement and suddenly you find yourself planning your next camera, with your current camera bearing down on you.
Well this post has rambled quite a bit so I’ll stop there.
Hope I managed to relay that even though things are quiet, they’re anything but here.