Learning from the past is probably the only ‘get to try again’ way which life provides small business’s. JooVuu was really put on the map when we created the Mobius Waterproof Case. It is one of the best and one of the worst things we have done. Let’s go through the best first. We really created a product people wanted, a product that people needed, and a product people would use. We listened to feedback and came up with a fantastic product. It put is on the map. To this day we’ve sold I think just short of 10,000 of them with less than 250 return giving us a 2.5% faulty rate. We’re pretty happy with that.
However, it is by far one of the most stressful things we have done and are still dealing with it now. As you know, we love to listen to potential customers to create a great product, however, back when we created the WPC we were young and naive. However, we should have listened and headed the expression: Too many chefs in the kitchen spoil the broth. When we posted we were developing a waterproof case everyone wanted it to do something, and catering to a remote control market, meant it had to hit a LOT of requirements:
– Cater to standard and wide angle Mobius’s
– Replaceable lens’s
– Extract heat
– Changeable back end for different scenarios
– Removeable tripod base for placing the camera flat
– Attachments for other addons
The list continues. Stupidly and naively we tried to do everything. Which on one hand was fantastic but on the other hand was not. As such today our case causes us a lot of problems as if it is not assembled perfectly customers run into problems – that is ignoring the tripod screw issue which can crack the bottom, and the black casing around the button issue. However, whilst the complainers about the case are vocal (quite rightly) we still look to a return rate of less than 2.5%. Not bad we figure. However, this has provided us with a fantastic learning curve.
When we announced the camera we knew exactly what the camera we wanted to do would do, how it would look and what it would use etc. Rather than try and cater to everyone, we decided who we wanted it to cater to, we then honed our features, hardware, design, everything to that market. This did not mean we were deaf to suggestions, such as changing the lens ring to metal rather than plastic to decrease warping in high temperatures. But we now had the experience of when to say ‘actually that’s a great idea’ or ‘no – this will not help’. This has meant we have been able to really utilize the user feedback, whilst still keeping the camera we wanted to make. Rather than be a ‘jack of all trades’ we wanted to be a ‘master’ of one trade, car cameras – more specifically high end discreet connected car camera. Rather than just trying to get a product out, we though about it, researched it, planned it, researched more, planned more, prototyped it, tested it, and then start going for it.
Learning from mistakes and errors is what we are about. We’ll never make a perfect camera, something will go wrong, but each time we look at what was good and what was bad, and improve upon it. You can never stand still which is why we won’t.