I owe the JooVuu X users an apology. I haven’t been the best founder I could have been. You may have noticed that we are pretty scarce on forums these days – in fact, I’m pretty scarce in public life these days. This scarcity is on purpose.
This is due to the ride we are currently on whilst we develop the X2. So you can understand why we are quiet, I’m going to rewind back to the development of the X1.
We all remember what I was like when we were developing the X1. I wrote a diary about development and anyone and everyone who asked about the X I gave a lecture. This openess is what I think has led to the problems with the X. I wasn’t focused. I was so keen, so excited, and so determined, but I was not at the level of focus that I should have been. I promised so much but couldn’t deliver what I wanted to. I soon ran into problems, and rather than ever taking no for an answer, I forced my way through, no really contemplating the consequences. I was naive. Now to be fair, I was only 25 when I started it and 26 when I released it. I had developed a waterproof case before and a few other small products, but a camera was the biggest project I had undertaken. Now, why am I saying all of this? Because I’ve learned a lot in those 2 years. My understanding of how to develop a camera has gone from about 10% closer to 95%. There’s still some stuff we struggle with, such as sourcing lens ribbon cables, but we’re taking a very different approach with this development of this camera and honestly speaking, I don’t want to put myself in a position where I promise the world again. This is why I have virtually withdrawn from all forums. Some people are great at the forum relationships and at giving nothing away, some people are not (me). I do not want to become that guy again. I cannot and I won’t.
I’m desperate to share everything with everyone, not out of some innate desire to be loved, but because I know you guys are the best customers and I want to tell you how great the camera we are working on is going to be. But, I know, if I do this, then we just go down the path of the X1 again. You guys deserve better from me as a founder than that, and I refuse to let you down.
The camera we are developing is very different to the X1. It will still obviously have all of the features a standard dash camera has but rather than just implementing features for features sake, every new feature has to pass a test: it has to solve a current pain point that customers have. To give you an example, our camera started with one function: start/stop record. Every feature we have implemented since then has had to pass a test: what problem is this solving for the customer. If the feature does not solve a problem for the customer, it gets cut. Features such as changing resolutions, have been fiercely fought over.
So why are we stripping the camera back to its roots? There have been two massive contributing factors to this.
- Peter Brown
- Mike Innes
I am incredibly lucky to have been able to bring these two amazing advisers on board to JooVuu. Peter Brown is the ex-director of Cambridge Audio and brings such a wealth of knowledge about the consumer electronic market it’s scary. He’s also incredibly good at getting me to re-evaluate my business and think of it in a data driven commercial sense. However, he also helps me plot a course for the JooVuu X and the path it will be taking. Mike Innes, is ex-director of Money Controls. He has dealt with investors and anything and everything, and as such his real strengths lie in one area. Focus. If we are not focused, we cannot deliver the best for our customers. He helps us assess what we will be doing with the camera, and essentially gets is to analyse whether this will help our target markets and how.
Having these two fantastic advisers on board has meant that the X2 has been re-imagined.
So why are we taking this approach rather than adding cool new awesome features? Well..
- We are still adding cool new awesome features – Timed Mode will have an upgrade* – but the cool new features aren’t cosmetic, they aren’t copying people, they are solving problems for customers.
- We want to release an efficient camera that customers needs and want. If we are not constantly evaluating every choice we are making, we will just be another camera chasing a dream. We don’t want to be that.
I understand it is frustrating that we may seem quiet and that we do not care, but that is the complete opposite, it is in fact we care so much we have gone quiet and I cannot thank you enough for your love and understanding.
And because you guys have been so awesome in reading this. Here are a fraction of the new features that the X2 will have.
- *Timed Mode is receiving an upgrade – it will be fully automatic (if the user wants it to be).
- SanDisk microSD cards shouldn’t be a problem any more. In fact the compatibility for microSD cards will sky-rocket across the board.
- Auto-uploading of videos to your own computer will be an option.
- An auto-diagnostic system – we will know when your camera is faulty before you do and we can narrow down the problem instantly.