Recently on DashCamTalk there has been a lot of discussion about reviews of car cameras on DCT from certain members. The discussion and debate stems from manufacturers & resellers sending a camera for free to said reviewer and essentially expecting and getting a glowing review of the camera and in turn boosting the sales. This is incredibly misleading as a lot of these reviewers do not specify it was sent for free and as such may hold bias, and to new members or the unseasoned in deciphering what reviews actually mean – can misguide customers into buying a not very good product.
I personally have no problems with people reviewing products and posting about them, I love reading them and watching some members develop from being slightly amateurish to actually pretty darn professional. My problem, and I believe 99% of people would agree with me, is that a lot of these reviewers are not honest in their review. A company wants to send them a product to review, and they get all excited about a free product and as such give a glowing review saying this product is flawless. However, this is not just solely the resellers fault, whilst they know exactly what they are doing, there are certain individuals who do use their position on forums etc to leverage free goods. For instance, we received an email in mid-June from a customer on a prominent forum who essentially said this to us: If you do not send me this free product, I will negatively review your website on this and that forum, and then will essentially lie about your product until you either send me something for free, or give me something else.
This for us is incredibly easy to say no to. We just write ‘Lol no’ and close the thread. However, if it is happening to us, a small business, imagine what is happening to the larger businesses. We have received a few of these emails and as such we figure a few bad reviews is fine, but these bad reviews do add up slowly, and the bigger retailers will receive far more of these threats than we do. The bigger you are, the more of a target you have on your back. This is not excusing the resellers who know exactly what they are doing, but this is also saying watch out for the reviewers who get all of their stuff for free.
As stated, JooVuu X will be handing out a few ‘pre-release’ samples for review by certain online commentators. This is NOT us trying to buy favor. We literally have no interest in that, and this is why. You may make a short gain for about 1-2 weeks, however, if your product is not as amazing as was said in the review, you’re going to get a lot of angry customers. When we beta test (see
picture) we are thorough, some might say we are annoyingly thorough, but we go over everything repeatedly in order to minimize the mistakes.
(This is to just give you a rough idea of the progress, this does not include, skype messages, emails, private messages, wechats, whatsapp, video’s, pictures etc)
As I have mentioned in other posts, when we sent the cameras to the testers originally all they could do was turn on and record. The app could not control the camera, there were formatting problems, the list was endless, but thanks to the testers and the incredible feedback they gave back, we built a far better and stronger camera. Without this feedback our camera would have been bad at best, and dangerous at worst. So how does this link to getting favourable reviews? Simple: Lies do not help, good honest feedback is infinitely better. We hope our product will be well received and the good reviews flow in. Authentic good reviews help far more than ‘bought’ reviews as the customers have a far more realistic expectation of the camera. That’s why when we hand out cameras for reviews we tell the reviewer a few key points:
1) This is NOT a bribe – be as honest as you can, and only give your impressions. Say nothing you do not think is true.
2) Please send us the feedback as soon as you have used it (preferably before the review) simply because it means we can start working on the problems sooner rather than later.
It’s the feedback that is most valuable, as reviewers look at cameras differently to the average user and as such we have to strike a balance between what reviewers think and what consumers think. Reviewers are usually far more critical, but consumers use the camera each day and as such the actual ‘use’ of the camera is geared more towards them. We use the reviewers in order to really nit-pick, as it’s a fresh pair of critical eyes.
So when pre-release reviews of the JooVuu X come out, please do not think ‘oh they bought that review’ but instead think ‘I wonder how much they have improved the camera because of that review’, because the latter thought is the most accurate one.