As I’ve mentioned before I like to constantly assess myself. I hate standing still, I hate not being better. This ethos and standard I keep myself to, has meant two things:
- I’ve never stopped
- I’ve stopped writing as many blogs (more on that later)
Most of you do not care why I’m not writing blogs as much, so I’ll focus instead on why I have never stopped, then you can skip the last part. Agreed?
Why I’ve Never Stopped
- The initial release.
Even though I and the beta testers tested the camera to Pluto and back and then back to Pluto again, I knew there would be bugs. It’s the worst and best thing ever – but luckily the buyers who bought the JooVuu X have been the best buyers I could ask for. Whilst there have been teething problems, the buyers have been nothing short of incredible – they have not only been patient, helpful, and damn right marvelous, but they have also helped me see the improvement. I said thank you to the beta testers so many times during testing, and now I find myself with the same grattitude to the customers. They have reported bugs, replicated bugs, found new bugs, suggested improvements, to such a high level of class that you may think they are professional testers who I have paid (they’re not by the way). The information they have kept coming my way has been fantastic and really allowed us to take a grip of everything and get everything back on track. So thank you again!
2. Development never ends (camera specific)
Even when we may be a bit quiet, do not assume we are not doing anything, it is usually when we are the quietest we are doing the most. We’ve created a four part development plan for the JooVuu X.
Part 1: The customers. Our forum is fantastic, with more and more participation and more and more bugs being solved. However, we’re constantly developing ways to streamline the process of customers engaging with us, from sharing videos, to sharing problems, to finding solutions, and recommending new features for us to implement. As such, over the coming months we hope a slow but steady transformation of our apps (iOS, Android, and PC) in which the customer will find it easier to engage with. We’ve also had to make the tough choice about trying to get people onto our forums in order to start creating a community. We’re in this for the long run and as such want to have a vibrant and active community. This means we have focused more on our forums than some popular forums which maybe we have neglected a bit too much.
Part 2: Stability. This is probably the hardest thing we learned when we released the JooVuu X. Maybe our stability was not quite there, but boy have we improved it since. But since the launch, I have sworn that everything we will do will not compromise the stability, if that means I have to tone back some of the features I want to implement, then that is what I do. But stability will be at the core. As of now, we have a full bug reporting system in place, which allows our firmware and hardware team to review and replicate issues in an efficient manner. From my internal tracking we’ve shaved about 24-48 hours off the initial time for replicating and solving. This is allowing our firmware to be far more streamlined and our stability far more targeted.
Part 3: Image Quality. So far we have not received one negative comment about our image quality – only compliments, which is fantastic. However, I’m not settling and as such I’ve been pulling screen grabs from different scenarios and altering the images in Photoshop with a hole raft of tools to show the ideal image quality. This is really allowing us to be specific in our improvement. Some changes no customer will ever notice and these are the changes I love most. I want to always continue to provide a high standard of image quality, and as such people should expect that and not notice it. We’ve already tweaked the HDR at night, colouring when surrounded by a prominent colour and bright sunlight (eg driving down a road full of brick houses in the sun), and also how it processes detail.
Part 4: New Features. This has been the hardest part of our development plan. I do not want to release anything that could jeopardize our stability, and nor will I release anything until I’m happy with how the camera is performing. I know we’re always going to have bugs – that’s just life, but it has to be at a level which does not interfere with the camera’s main functions. When we are at that stage, then we will slowly start pushing out new features. In order to maximize stability, we’ve actually laid the foundations for some new features, this is for us to internally test and see what the impact on the hardware is – as this should speed up the delivery process of the new features once we can push them to customers. It’s sadly a balancing act, as if we have to make judgement calls about everything – with some features the customers are not even aware they are testing them.
3. Development Never Ends (app specific)
Our development plan for the JooVuu X App is simple – develop, listen to feedback, improve. Like the firmware the app has increased dramatically in stability. The Android App is making far quicker progress as Google allows us to update our app within about 30minutes to 4 hours. Unlike Apple who takes about 1-2 weeks to approve each update. However, the progress we’re making is getting better, and I believe the apps by mass production will be the most stable around for any camera. We’ve also streamlined our process for reporting for bugs and testing them, allowing us to roll updates out far quicker.
The launch of the JooVuu X was a ‘soft launch’ (some people may scoff at that but what we have planned for our mass production launch is a few levels above), and it helped us tremendously looking at the success’s and failures of everything. When our camera is released on a larger scale we have to raise awareness of it. As such we’ve been talking to a lot of people who are looking to place orders for fleets, national newspapers, international newspapers, technology websites/blogs, car enthusiasts. This sadly takes a lot of time. We do not just create a generic email we blast to everyone, we take time to read up on the website/newspaper/magazine/channel etc, see the style of the reviewer, what they like and don’t, and then try and strike up a conversation that way. All of this takes time but I hope to bring you some exciting reviews over the coming months.
We also have to plan where we want JooVuu to go. We have to weigh everything up, do we want to turn loads of volume over but only make a few bucks, or do we want less volume but higher profit margin. Do we want to be an exclusive brand? A generic cheap brand? Or our own kind of brand. I have toyed with so many directions on how and where to take JooVuu that I have lost days of sleep over it…nay…weeks of sleep. However, I’ve decided the route I want to take JooVuu and whilst it’s a gamble, I’d prefer to live by what I believe in and fail than do better but compromise everything.
We have started work on 2 new products and one is nothing related to a camera. We have to build out slowly, whilst not losing focus on the JooVuu X. JooVuu X is our foundation and without a solid foundation we cannot build. Rather than spewing out products every month or two, with little or no care for quality, we want to only create an release products that meet the highest standards. However, as previously mentioned, all of this takes time, and currently this is only receiving now about 5% of my time, whilst we focus on improving the X.
So those are our main areas we have been focusing on. As you can see we have a lot on our plate. So onto the next part. The personal.
I’m actually an avid cyclist (I know!) and cycle to work about 3-5 times a week (I go into the office at least 6 times a week if not 7). One morning in December I came down from my flat with my bike wearing my usual high vis reflective jacket, helmet, and four lights (2 on my helmet, two on my bike). A cyclist went past at the top of my road even more visible than I was and he got hit. Taken out. I can still hear the thud now. He luckily survived and the driver was in a terrible state but it genuinely shook me up. The cyclist was not going particularly fast and was simply riding yet now here he was on the floor. It was one of those moments where I realised if I had been hit and maybe did not make it, would I have been happy with the life I had led? So now I try and balance my life far better – when I’m at my flat with my girlfriend I try not to work and be distracted, when i finish work at the office I try now to think of something else and do something that has nothing to do with work. I’m now 26 and I realised I was essentially married to my work. So rather than continue down that path, I’m trying to find a better work life balance. A lot of my blogs were written in my free time and now I try to minimize that. So I do apologise and I’ll make more of an effort to write blogs during the day. I also realised I was repeating a lot in each blog and as such wanted to only post when I have something of genuine interest and news.
Anyway, I hope that has brought people more up to speed on everything.