We’ve had a few comments/enquiries recently about where did the name JooVuu come from and why we are called JooVuu. Well let me start with this. It’s COMPLETELY, 110%, definitely made up.
Pronounced JooVoo it was made up when I was incredibly hungover one morning in May 2013. So that’s the short version. Here’s the story of how it came to be.
Christmas 2012, I got a Nikon D3200 DSLR camera – and I absolutely love it (it’s still the camera I use). It’s fantastic, literally amazing. I have always loved photography since I was 4years old with my Fischer Price camera to my Kodak, to my canon (point and shoot), to my Nikon. There’s a guy called Devin Graham (devinsupertramp) on YouTube, who creates incredible videos. Amazing videos, the videos everyone dreams of making and being in, but just can’t do it…well he has and he’s bloody good. Anyway, now I had my DSLR camera I really wanted to make a great video, something a bit different, something that would showcase something I enjoyed and cared about. I decided to showcase a lot of my basketball team mates and friends playing basketball in a park just round the corner. I only had my stock lens, but I just wanted to dive in. However, Devin at the same time released a video about aerial photography. This got my attention – he was always ahead of the curve and he got fantastic aerial footage. Unfortunately the equipment he used I could not afford. The tooth fairy had not left me enough money to afford, a GoPro 3 and/or a Nikon D7, plus an octocopter. So I set about looking at cheaper ways to achieve this.
I must have gone through hundreds of products, combinations, all in ones, and everything seemed well…bad. I then stumbled upon the 808 #16 keychain camera. This camera got beautiful quality and weighed next to nothing. I was going to by a quadcopter and attach this and get some footage…sadly my student loan had run out and I had no money. However, I was hooked. I tracked down the manufacturers and messaged them. They would love me to sell them so I ordered some. Unfortunately I had no money, so this order was pointless, but this camera had such amazing quality it was wasted in a keychain case. With this incredible quality I could manufacture a new case for it and have it as a fantastically small dedicated and still light weight camera. Unfortunately my naivety showed, I would have to redesign the PCBA, case, and much more. The overall cost would be way more money than I currently had. At the same time my parents were ‘reminding’ me that now I had graduated I needed a job, and a job quickly. I on the other hand, wanted a nice summer, go on holiday, see my friends, play basketball, tennis, go for lunch, go for dinner, go for coffee, and go for drinks. By the time I took on everything I wanted to do, I could work about 1.5 days a week. Not many jobs would offer decent pay for 1.5 days a week of work. I was despairing. The developers then approached me, they were about to release an action camera and would I like to sell some pre-release units. Yes I would. I turned to the bank of mum and dad and begged them to let me buy them. They agreed to a £1000 loan, and I bought 10 Mobius’s and i bought 10 808 #26 keychain camera (I dipped into the little savings I had). However, few people in this world are going to by from a random guy on the internet. I need a business name.
Every single damn name I wanted was taken. I tried hundreds of names. It felt like thousands. Nothing was available. A day or two later, as I was laying in bed incredibly hungover from a night out, I decided to research the top brands. Research is a strong word. It was more wikipedia them, I was too hungover to actually really read anything. I typed in Tesco, and before I could read anything a thought popped into my head, if they can become a multi-billion pound company with a made up name…so can I. This is how JooVuu came to be. Turns out as well Tesco’s is not made up either but actually stands for something!
Quickly back to the products, everything had sold in about 10 days. I was buzzing. I had borrowed £1000 and I needed to pay this back ASAP. So I paid £500 back. This shows you how little understanding or even basic knowledge I had of selling. I had probably made about £280 profit. However, rather than ask for money again I decreased my order but increased the profit.
The rest they say is history. Oh and for reading all of this here’s that video I made.